Google Local Services Ads – NPTA Calls for Fair Verification for Sole Traders
Google Local Services Ads NPTA Calls for Fair Verification for Sole Traders The NPTA has written directly to Google regarding recent changes to Local Services Ads (LSAs), which from October 2025 will require businesses to provide either a Companies House registration number or a VAT Tax ID to remain verified. While we understand and support Google’s aim of…




